![]() What does it mean? Gmail will begin to utilize a DMARC policy of ‘quarantine.’If you attempt to impersonate a Gmail From: header, that will likely impact your email delivery. Look through the Internet Messaging Format and confirm each component (envelope, body, header, and attachments) meets the requirements. What should I do? SendGrid already blocks emails from deploying that don’t follow RFC 5322 compliance guidelines, such as if a ‘from header’ is not included. That covers the message headers, body, and attachments. What does it mean? RFC 5322 is an Internet standard that defines the correct format for email messages. Format messages according to the Internet Message Format standard (RFC 5322). If you notice you are exceeding the 0.3% threshold, take a look at these tips to reduce your complaint rate. Outside of Google, you can keep an eye on your complaint rates at Yahoo, Microsoft, etc., in Deliverability Insights. You will also find your spam complaint rate with Google subscribers. Senders will find very valuable information-including your domain and IP reputation. What should I do? Do you have Google Postmaster set up? If the answer is no, sign up today. What does it mean? Senders will need to maintain their spam complaint rate below 0.3% in Google Postmaster. Keep spam rates reported in Postmaster Tools below 0.3%. If you are using a shared IP, reverse DNS is already taken care of and you do not need to worry about this requirement. What should I do? We have step-by-step directions to set up reverse DNS on your sending IP address. This circular checking proves your SendGrid IP association with your domain and your domain association with your SendGrid IP. When they look at your IP address, they see the rDNS that matches your A Record. When a mailbox provider looks up your A Record, they see your SendGrid IP address. ![]() When you update your DNS provider with a DNS record provided by SendGrid, and then send mail over your IP, the recipient's email service provider performs a reverse DNS lookup (rDNS) using an A Record (address record).Īn A Record maps your domain to your IP address. What does it mean? Reverse DNS allows mailbox providers to verify the sender when they do a reverse DNS lookup upon receipt of the emails you send. Ensure that sending domains or IPs have valid forward and reverse DNS records, also referred to as PTR records. You can create and update your SPF and DKIM records through the domain authentication process. What should I do if I didn’t set up an SPF or DKIM record? This is a standard component of our onboarding process, given the importance the industry puts on securing a sending domain. When you opened your SendGrid account, you were prompted to set up your SPF and DKIM records. SPF allows you to list all the IP addresses that are authorized to send email on behalf of your domain. DKIM uses asymmetric encryption to sign and verify your email. What does it mean? DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) are the two foundational forms of email authentication. ![]() Set up SPF and DKIM email authentication for your domain. To date, Google has provided more specifics around these requirements, so we will focus on their list for now. With this announcement, Gmail and Yahoo! are turning the ecosystems' known best practices into enforceable requirements. ![]() These have long been considered best practices in the email world and codified in documents like M3AAWG’s Best Common Practices. Let’s start with some good news: the below list of requirements should already be familiar to you. Now that the list of requirements has been released, let’s take a closer look at each requirement and what you need to do to make sure you are compliant. Google provided an example in their blog post: If 75% of a sender’s traffic meets our requirements, we’ll start rejecting a percentage of the remaining 25% of traffic that isn’t compliant. If a sender does not meet the requirements by February 2024, they will start to see temporary errors occurring on a small percentage of their non-compliant mail to Google recipients. In April 2024, a small percentage of the mail will be rejected and that percentage will gradually increase over time. The requirement for senders to implement one click unsubscribe will not be enforced until June 2024 In a new effort to further protect their users’ inboxes, both Gmail and Yahoo! introduced a new set of requirements senders must meet by February 2024 in order for mail to be delivered as expected to their subscribers. Spammers and other bad actors are going nowhere. As Marcel Becker, Sr Director of Product Management at Yahoo!, says, “A key mission of Yahoo is to deliver messages that consumers want to receive and filter out the messages they don’t.” Inbox providers like Gmail and Yahoo! face a daily battle to protect their users’ inboxes. Gmail and Yahoo’s New Sender Requirements: A Closer Look
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |